[ Experience 02 ]
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[ Experience 02 ]

Assistants & Avatars

A PRESENCE.A CONVERSATIONTHAT ACTS.

An assistant in chat or 2D/3D avatar form that understands context, guides the user and carries out useful actions on the site.

As a chat or 2D/3D avatar, the assistant becomes part of the experience. It understands the page, responds in context and helps the audience move forward.

See the process ↓
[ From context to action ]

UNDERSTAND.RESPOND.ACT.

  1. [ 01 ]

    Read the context

    The page, its content and the current journey give the assistant its bearings.

  2. [ 02 ]

    Take a form

    Chat or a 2D/3D avatar is shaped around the world and the role it needs to play.

  3. [ 03 ]

    Guide and act

    It answers, directs and triggers useful actions without breaking the experience.

[ What the format changes ]

MORE THANA CHAT.A PRESENCE INTHE EXPERIENCE.

01

Relevant here

Every response is grounded in the page and the moment of the journey.

02

A visible character

Voice, movement and appearance give the interface a recognisable presence.

03

Useful by design

The assistant can orient, explain and perform the next action with the audience.

[ Your next assistant ]

WHAT ROLESHOULD ITPLAY?